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Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary.

by Wileman, Andrew - Jary, Michael [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r.

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Manual de la gerencia de marca : brand management / Davis Arnold ; traducción Álvaro Romero M.

by Arnold, David, 1955- [autor.] | Romero R., Álvaro [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A752m.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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