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		Brandmaps : the competitive marketing strategy game / Randall G Chapman. by Chapman, Randall G [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Other title: Competitive marketing strategy game.Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH466b. Place hold Request article Add to cart (remove)
		Marketing the unknown : developing market strategies for technical innovations / Paul Millier. by Millier, Paul [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m. Place hold Request article Add to cart (remove)
		New product development checklists : proven checklists for developing new products from mission to market / George Gruenwald. by Gruenwald, George [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n. Place hold Request article Add to cart (remove)
		Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. by Kuczmarski, Thomas D, 1951- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Innovation Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m. Place hold Request article Add to cart (remove)
		Product management / Donald R. Lehman, Russell S. Winer. by Lehmann, Donald R [autor.] \| Winer, Russell S. Series: The McGraw-Hill/Irwin series in marketingEdition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw Hill Irwin, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528p. Place hold Request article Add to cart (remove)
		Con premio incluido : la próxima gran idea de marketing / Seth Godin ; traductora Gisela D. Mercado Weage. by Godin, Seth [autor.] \| Mercado Weage, Gisela D [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G585c, ... Place hold Request article Add to cart (remove)
		Administración del producto / Donald R. Lehmann, Russell S. Winer ; revisión técnica Diana Dávila R. ; traducción Jorge Humberto Romo Muñoz y José del Carmen Pecina. by Lehmann, Donald R [autor.] \| Dávila R., Diana [revisión] \| Mares Chacón, Jesús [editor] \| Pecina, José Del Carmen \| Romo Múño, José Humberto [traductor] \| Winer, Russell S. Edition: 4a. edition / Jesús Mares Chacón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528a. Place hold Request article Add to cart (remove)
		Product roadmaps relaunched : how to set direction while embracing uncertainty / C. Todd Lombardo...[y otros] ; prefacio de Janna Bastow. by Lombardo, C. Todd [autor.] \| McCarthy, Bruce \| Ryan, Evan \| Connors, Michael \| Bastow, Janna [prefacio.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [California] : O´Reilly Media, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.482 / P964p 2018. Place hold Request article Add to cart (remove)
		Idea, producto y negocio : tres pasos en la creación de productos digitales innovadores / Justo Hidalgo. by Hidalgo, Justo N, 1974- [autor,]. Edition: Segunda edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Libros de Cabecera, 2017Copyright date: ©2017Other title: Idea, producto y negocio : 3 pasos en la creación de productos digitales innovadores.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / H632 2017. Place hold Request article Add to cart (remove)

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