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		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ... Place hold Request article Add to cart (remove)
		Product roadmaps relaunched : how to set direction while embracing uncertainty / C. Todd Lombardo...[y otros] ; prefacio de Janna Bastow. by Lombardo, C. Todd [autor.] \| McCarthy, Bruce \| Ryan, Evan \| Connors, Michael \| Bastow, Janna [prefacio.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [California] : O´Reilly Media, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.482 / P964p 2018. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [autor.] \| Wilson, Hugh. Edition: Eighth edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016. Place hold Request article Add to cart (remove)
		This is marketing : you can't be seen until you learn to see / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Random House / Portfolio, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585t 2018. Place hold Request article Add to cart (remove)
		Running lean : iterate from plan a to a plan that works / Ash Maurya. by Maurya, Ash [autor]. Series: : The Lean StartupsEdition: Second edition .Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Sebastopol, California : O'Reilly Media, Inc., 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M459r 2012. Place hold Request article Add to cart (remove)
		Plunkett's e-commerce & internet business almanac 2020 : the only comprehensive guide to the e-commerce and internet industry / Jack W. Plunkett, . by Plunkett, Jack W [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Houston,Texas : Plunkett Research, Ltd., 2020Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / P737p 2020. Place hold Request article Add to cart (remove)
		Basics of branding : a practical guide for managers / Jay Gronlund. by Gronlund, Jay [autor.]. Series: : The Marketing Strategy CollectionMaterial type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G876b 2013. Place hold Request article Add to cart (remove)

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