Marketing the unknown : developing market strategies for technical innovations / Paul Millier.
Material type:
TextLanguage: English Publisher: Chichester (England) : J. Wiley, 1999Description: viii, 240 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0471986216; 0471986216Uniform titles: Stratégie et marketing de l'innovation technologique. English Subject(s): Innovaciones de mercadeo | Planeación de mercadeo | Estrategias de mercadeo | Nuevos Productos | Mercadeo | Administración de productos | Productos nuevos -- MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of Contents
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Biblioteca CESA
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Originally published in French by Dunod (Paris), 1997.
Includes bibliographical references (p. [219]\231) and index.
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