Brandmaps : the competitive marketing strategy game / Randall G Chapman.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Edition: Fourth editionDescription: xv, 196 páginas : ilustraciones ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0135974518; 0135974518Other title: Competitive marketing strategy gameSubject(s): Casos en mercadeo | Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Mercadeo -- Simulación por computador | Administración de productos -- Computer programs | Administración de productos -- Computer simulation | Mercadeo -- Computer programs | Mercadeo -- Computer simulationDDC classification: 658.8 Online resources: Table of contents
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Biblioteca CESA
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General | 658.8 / CH466b (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101009513 |
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Includes index.
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