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Todos los consumidores no son iguales : la estrategia del marketing diferencial para conseguir la fidelidad de los consumidores a las marcas / Garth Hallberg ; traducción Gloria Hillers de Luque.

by Hallberg, Garth [autor.] | Hillers de Luque, Gloria [traductor].

Series: Ediciones deusto ; 11461Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / H182t.

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Consumer insight : how to use data and market research to get closer to your customer / editores Merlin Stone, Alison Bond & Bryan Foss.

by Foss, Bryan [autor.] | Stone, Merlin, 1948-.

Series: Market research in practiceMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / C657c 2004.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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