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		La conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; Mario Martínez Tercero prólogo. by Rivera Camino, Jaime [autor.] \| Arellano Cueva, Rolando \| Martínez Tercero, Mario [prólogo] \| Molero Ayala, Víctor M. Series: Libros profesionales de empresaEdition: 3a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R621c1 2013. Place hold Request article Add to cart (remove)
		Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban. by Ruiz de Maya, Salvador [autor.] \| Grande Esteban, Ildefonso, 1954-. Series: Libros profesionales de empresaEdition: Primera edición.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 R849c 2013. Place hold Request article Add to cart (remove)
		MKTG : marketing / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno ; revisión técnica María de los Ángeles Ramos Solano. by Lamb, Charles W, 1944- [autor] \| Hair, Joseph F [autor] \| Mascaró Sacristán, Pilar \| Mcdaniel, Carl, Jr, 1941- [autor] \| Ramos Solano, María de lol Ángeles [revisión] \| Suárez Moreno, Mara Paulina. Edition: Septima edición. Edición del estudiante.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2014Publisher: [Ohio, CO] : [s.e.], 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk1 2014, ... Place hold Request article Add to cart (remove)
		The Entrepreneur's guide to customer development : A cheat sheet to The Four Steps to the Epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. by Cooper, Brant [autor.] \| Vlaskovits, Patrick. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lexington, KT : Custdev, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.402 / C776e 2010. Place hold Request article Add to cart (remove)
		The business of choice : marketing to consumers' instincts / Matthew Willcox. by Willcox, Matthew [autor.]. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Education Ltd, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / W664b 2015. Place hold Request article Add to cart (remove)
		La promesa de la marca : como diferenciarse en un escenario caótico / Alberto L. Wilensky. by Wilensky, Alberto Luis [autor.]. Edition: 5a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Temas, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W647p 2014. Place hold Request article Add to cart (remove)
		MKTG : instructor edition / Charles W. Lamb, Joseph F Hair, Carl McDaniel. by Lamb, Charles W [autor.] \| Hair, Jr., Joseph \| Lamb, Charles W \| Mcdaniel, Carl. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk2 2013, ... Place hold Request article Add to cart (remove)
		La mente de los clientes : aprenda cómo leerla para vender más / David P. Snyder ; traductor Angela García. by Snyder, David P [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor]. Edition: Edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S675m 2002. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Angel Carlos González Rúiz ; revisión Ivonne Raso Arcaute ; editora Marisa de Anta. by Schiffman, Leon G [autor.] \| Anta, Marisa De [editor] \| Gonzaález Ruiz, Angel Carlos \| Kanuk, Leslie Lazar \| Raso Arcaute, Ivonne [revisión]. Edition: 7a edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c1 2001. Place hold Request article Add to cart (remove)

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