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Branding basic for small business : how to create an irresistible brand on any budget / Maria Ross.

by Ross, Maria [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Tray Creative, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R823b.

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

by Lane Keller, Kevin [autor.].

Edition: 4ta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K291s, ...

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956- [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s1 2008.

Administracion estrategica de marca : branding / Kevin Lane Keller ; traduccion, Erika Montserrat Jaasso Hernand Borneville.

by Keller, Kevin Lane, 1956- [autor] | Jaasso Hernand Borneville, Erika Montserrat [traductor].

Edition: 3a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2008Publisher: [s.l.] : [s.e.], 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291a 2008.

Brand against the machine : how to build your brand, cut through the marketing noise and stand out from the competition / John Morgan.

by Morgan, John [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 M847b. Not available: Biblioteca CESA: Lost (1).

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan.

by Morgan, John, 1961- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2012Online access: Cover image Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M847b.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller y Vanitha Swaminathan.

by Keller, Kevin Lane, 1956- [autor.] | Swaminathan, Vanitha.

Edition: Fifth edition / edition global .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Harlow, Inglaterra : Pearson, 2020Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K29s 2020.

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