Product management / Donald R. Lehman, Russell S. Winer.
Material type:
TextLanguage: English Series: The McGraw-Hill/Irwin series in marketingPublisher: Boston, MA : McGraw Hill Irwin, 2002Edition: 3 editionDescription: 502 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0071122265Subject(s): Estrategias de mercadeo | Administración de productos | Productos nuevosDDC classification: 658.575
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Biblioteca CESA
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General | 658.575 / L528p (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101013253 |
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