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		Planeación del producto / traductor María Antonieta Esteve de Baralt. by Nye, Bernard C [autor.] \| Dorr, Eugene L. Series: Serie Dorr. MercadotecniaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Libros McGraw\Hill de México, 1973Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / N994p, ... Place hold Request article Add to cart (remove)
		Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W Hendon. by Hendon, Donald W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Original language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H497c. Place hold Request article Add to cart (remove)
		Marketing the unknown : developing market strategies for technical innovations / Paul Millier. by Millier, Paul [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m. Place hold Request article Add to cart (remove)
		Management of new product launches and other marketing projects / Michael W. Lodato. by Lodato, Michael W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Indiana [Estados Unidos] : AuthorHouse, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L821m 2008. Place hold Request article Add to cart (remove)

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