Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony, Malcolm McDonald.
Material type:
TextLanguage: English Publisher: Oxford (England) : Butterworth Heinemann, 2000Edition: 2 editionDescription: 430 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0750622407Subject(s): Posicionamiento | Mercadeo | Comunicación en mercadeo | Marcas de empresas | Imagen y diseño corporativoDDC classification: 659.11
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Libros
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Biblioteca CESA
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General | 659.11 / CH521c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101011342 |
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