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		A framework for marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane, 1956-. Edition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice Hall, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K874a. Place hold Request article Add to cart (remove)
		Plan de marketing : diseno, implementación y control. / Ricardo Hoyos Ballesteros. by Hoyos Ballesteros, Ricardo [autor.]. Series: Ciencias administrativas. Mercedeo y ventasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : : Universidad Sergio Arboleda, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H868p. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by Mcdonald, Malcolm [autor.] \| Institute Of Marketing. Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 M459m. Place hold Request article Add to cart (remove)
		Does marketing need reform? : fresh perspectives on the future / editores Jagdish N. Sheth, Rajendra S Sisodia. by Sheth, Jagdish N [autor.] \| Sisodia, Rajendra. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Armonk, NY : M.E. Sharpe, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D675d 2006, ... Place hold Request article Add to cart (remove)
		Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. by Drewniany, Bonnie L [autor.] \| Jewler, A. Jerome. Edition: Tenth international edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Wadsworth, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / D776c 2011. Place hold Request article Add to cart (remove)
		Principios de mercadeo / Alberto Céspedes Sáenz. by Céspedes Sáenz, Alberto [autor.]. Series: Textos universitarios. EconomíaEdition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C373p 2005. Place hold Request article Add to cart (remove)
		Manual de marketing directo / Juan Manuel Ríos. by Ríos, Juan Manuel [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Intermedio, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R467m 2004. Place hold Request article Add to cart (remove)
		Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan, 1952- [autor.] \| Mauborgne, Renée. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Hachette Books, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K491b 2017. Place hold Request article Add to cart (remove)
		Financial aspects of marketing / Keith Ward, The Chartered Institute of Marketing - CIM. by Ward, Keith, 1949- [autor.] \| The Chartered Institute of Marketing - CIM. Series: : The marketing series studentMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Rouledge, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / W256f 2011. Place hold Request article Add to cart (remove)
		Parte I : actividades del programa deliberaciones y sugerencias / John W. Enell. by Enell, John W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Incolda, 1978Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / E566a 1978. Place hold Request article Add to cart (remove)
		Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary. by Parker, Geoffrey [autor.] \| Van Alstyne, Marshall \| Choudary, Sangeet Paul. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : W.W. Norton & Company, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / P238p 2016. Place hold Request article Add to cart (remove)
		Marketing myopia / Theodore Levitt. by Levitt, Theodore, 1925-2006 [autor.]. Series: : Harvard business review classicsMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L666m 2008. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [autor.] \| Wilson, Hugh. Edition: Eighth edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016. Place hold Request article Add to cart (remove)

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