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		Communicating for results : how to be clear, concise and credible / guión Andy Kienzle ; productor ejecutivo Brian McCallum. by Kienzle, Andy [guionista.] \| McCallum, Brian [productor] \| DeBolt, Joe \| Fortier, James. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: English Publisher: [Washington D.C.] : Communication Briefings - RAC Productions 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / C728 1997. Place hold Request article Add to cart (remove)
		Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.11 / A111b 2004. Place hold Request article Add to cart (remove)
		Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / A111m 1991. Place hold Request article Add to cart (remove)
		Marketing Logistics / Martin Christopher y Helen Peck. by Christopher, Martín [autor.] \| Helen, Peck. Edition: 2a edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Butterworth Heinemann, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / C556m 1997. Place hold Request article Add to cart (remove)
		Nation branding : Concepts, Issues, Practice / Keith Dinnie. by Dinnie, Keith [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Butterworth Heinemann, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / D585n 2008. Place hold Request article Add to cart (remove)
		Spanning Silos : The New CMO Imperative / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / A111b 2008. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		The Truth About Creating Brands People Love / Brian D. Till y Donna Keckler. by Till, Brian D [autor.] \| Donna, Keckler. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : FT Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / T574t 2009. Place hold Request article Add to cart (remove)
		The mom test : how to talk to customers & learn if your business is a good idea when everyone is lying to you / Rob Fitzpatrick. by Fitzpatrick, Rob [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Foundercentric, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F559m 2013. Place hold Request article Add to cart (remove)

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