Refine your search

Your search returned 257 results.

Sort
Results
Fundamentos de marketing / William J. Stanton, [et..al.] ; traducción Julio Coro Pando.

by Stanton, William J [autor.] | Etzel, Michael J., Coaut | Walker, Bruce J., Coaut | Coro Pando, Julio, Tr.

Edition: 9 edition.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S792f.

Mercadotecnia / Laura Fischer de la Vega.

by Fischer de la Vega, Laura [autor.].

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F529m.

Distribución comercial / Enrique Carlos Díez de Castro, Juan Carlos Fernández Fernández.

by Díez de Castro, Enrique Carlos [autor.] | Fernández Fernández, Juan Carlos.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D568d.

Publicidad : guía para ejecutivos de marketing / Norman A. Hart ; traducción María Victoria Mejía Duque ; revisión técnica Alberto Narváez Rozo.

by Hart, Norman A [autor.] | Mejía Duque, María Victoria [translator] | Narváez Rozo, Alberto [rev.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / H325p.

La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt.

by Barabba, Vincent P [autor.] | Angstadt, Michel [translator] | Zaltman, Gerald.

Series: Serie McGraw Hill de managementMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v.

Nuevo producto : estrategias para su creación, desarrollo y lanzamientos / Alejandro Schnarch Kirberg ; revisión técnica Alfonso Jiménez Ardila.

by Schnarch, Alejandro [autor.] | Jiménez Ardila, Alfonso.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / S357n, ...

Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear ; James R. Taylor ; traducción Gloria Elizabeth Rosas Lopetegui, Marco Antonio Tiznado Santana ; revisión técnica Juan Gonzalo Londoño.

by Kinnear, Thomas C [autor.] | Gonzalo Londoño, Juan [revisión] | Rosas Lopetegui, Gloria Elizabeth | Taylor, James R | Tiznado Santana, Marco Antonio.

Edition: Cuarta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K557i.

La satisfaccion total del cliente : la estrategia de 25 compañías europeas lideres en calidad de servicio / Jacques Horovitz.

by Horovitz, Jacques [autor.] | Angstadt, Michel | Jurgens Panak, Michele.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292s.

Patrocinadores : un nuevo y eficaz sistema de marketing / Steve Sleight ; prólogo Josep Chias.

by Sleight, Steve [autor.] | Chias, Josep.

Series: Serie McGraw Hill de managementMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S632p.

Secretos del éxito en el correo directo / Richard V. Benson ; traducción Guadalupe Meza Staines.

by Benson, Richard V [autor.] | Meza Staines, Guadalupe [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / B474s. Not available: Biblioteca CESA: Damaged (1).

Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper; traducción de Rosa María Rosas Sánchez.

by Hiebing, Román G [autor.] | Cooper, Scott W [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill/Interamericaña de México, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633c.

Investigación de mercados / David A. Aaker, George S. Day ; traducción Jaime Gómez Mont.

by Aaker, David [autor.] | Day, George S [coautor] | Gómez Mont Araiza, Jaime [traductor].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / A111i, ...

La guerra de la mercadotecnia / Al Ries, Jack Trout ; translator María Teresa Saldivar.

by Ries, Al [autor.] | Trout, Jack.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 1986Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559g, ...

El precio : variable estratégica de marketing / Emilio de Velasco González.

by Velasco González, Emilio De [autor.].

Series: Serie McGraw Hill de managementMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / V433p.

Clientes para siempre / Carl Sewel, Paul B. Brown ; traducción Roberto A Arias.

by Sewell, Carl [autor.] | Brown, Paul B | Haas, Roberto A [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill/Interamericana, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S515c, ...

Administración de marketing : estrategias y programas / Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza.

by Guiltinan, Joseph P [autor.] | Paul, Gordon W | Rosas Lopetegui, Gloria Elizabeth [traductor] | Rosero Hinestroza, Roberto.

Edition: 5a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953a, ...

Estrategias para el correo directo ; guía eficaz para lograr el éxito en el correo directo / Rose Harper ; traducción Roberto Haas.

by Harper, Rose [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H293e, ...

Glosario de marketing y negocios : español inglés, inglés español / Virgilio Torres Morales.

by Torres Morales, Virgilio [autor.].

Material type: Text Text; Format: large print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8003 / T693g.

La gran idea : como ganar con ideas EXTRAVAGANTES !QUE si VENDEN! / George Lois.

by Lois, George [autor] | Pitts, Bill [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / L834g.

Pages
Hola