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		Contagio : el poder del boca a boca en la comunicación viral / Jonah Berger ; traducción de Emilia Ghelfi. by Berger, Jonah [autor.] \| Ghelfi, Emilia. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Buenos Aires : Temas, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B453c 2013. Place hold Request article Add to cart (remove)
		Pensar que todo esto salió de una sola cajita : Unilever en la vida de los chilenos / Álvaro Díaz. by Díaz, Álvaro [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Santiago de Chile] : Unilever, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A591p 2013. Place hold Request article Add to cart (remove)
		Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013. Place hold Request article Add to cart (remove)
		Marketing analytics : strategic models and metrics / Stephan Sorger. by Sorger, Stephan [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [San Bernadino, California] : Admiral Press, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / S713m 2013. Place hold Request article Add to cart (remove)
		Las siete reglas del storytelling : inspire a su equipo con liderazgo auténtico / John Sadowsky, Loïch Roche. by Sadowsky, John [autor.] \| Roche, Loïch. Series: : Management liderazgoMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Buenos Aires : Granica, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4092 / S126s 2013. Place hold Request article Add to cart (remove)
		Digital minds : 12 things every business needs to know about digital marketing / Husam Jandal, Francois Muscat, Benjamin Smith ... [y otros]. by Husam Jandal [autor.] \| Muscat, Francois [autor.] \| Smith, Benjamin [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Canada : WSI, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / D574 2013. Place hold Request article Add to cart (remove)
		Las trampas del deseo : cómo controlar los impulsos irracionales que nos llevan al error / Dan Ariely ; traducción de Francisco J. Ramos. by Ariely, Dan, 1968- [autor] \| Ramos Mena, Francisco J [traductor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Original language: English Publisher: Barcelona : Booket, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / AR698t 2013. Place hold Request article Add to cart (remove)
		Consumering : cambiar o seguir sufriendo, usted elige / Javier Rovira ; prólogo de Philip Kotler. by Rovira, Javier [autor] \| Kotler, Philip, 1931- [prologuista]. Series: Libros profesionales de empresaEdition: Cuarta ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R875c 2013. Place hold Request article Add to cart (remove)

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