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Las tres dimensiones del marketing de servicios : marketing tradicional, marketing interactivo, marketing interno / director de la colección Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297t.

Cómo contentar clientes disgustados : conserve la calma ante situaciones desagradables / Rebecca L. Morgan ; traductor Julio Galindo.

by Morgan, Rebecca L [autor.] | Galidno, Julio [traductor].

Edition: Editor Nicolás Grepe Philp.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Grupo editorial Iberoamerica, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M849c.

Más allá del servicio al cliente : cómo conservar la lealtad del cliente para siempre / Richard F. GersonL. Collins ; traductor Héctor GTejera.

by Gerson, Richard F [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Grupo editorial Iberoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G382m.

Manual de la gerencia de marca : brand management / Davis Arnold ; traducción Álvaro Romero M.

by Arnold, David, 1955- [autor.] | Romero R., Álvaro [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A752m.

Marketing en las empresas de servicios : compita mediante la calidad / Leonard L. Berry, A. Parasuraman ; translator Jorge Cardenas Nannetti.

by Berry, Leonard L, 1942- [autor.] | Parasuraman, A.

Series: Desarrollo gerencialEdition: Ed / Armando Bernal M. y Lucrecia Monárez T.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / B534m.

Organización, dirección y control de ventas / Manuel Artal Castells.

by Artal Castells, Manuel [autor.].

Series: Colección UniversidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / A784o.

Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón].

by Cravens, David W [autor.] | Hills, Gerald E | Woodruff, Robert B.

Series: Marketing universitarioMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a.

Identidad corporativa / Joan Costa.

by Costa, Joan [autor.].

Series: Biblioteca internacional de comunicaciónEdition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / C837i.

Breve curso de marketing para mercado abierto / Javier Cordero Ramírez.

by Cordero Ramírez, Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b.

Glosario de marketing y negocios : español inglés, inglés español / Virgilio Torres Morales.

by Torres Morales, Virgilio [autor.].

Material type: Text Text; Format: large print ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8003 / T693g.

Marketing y calidad total : imagen de calidad y comunicación / Miguel Mazarrasa.

by Mazarrasa, Miguel, 1942- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Gestión 2000, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M475m.

Merchandising estratégico / Dominique Mouton ; Con la colaboración de Thierry Cru ; Traducción Monserrat Gallart.

by Mouton, Dominique [autor.] | Cru, Thierry | Gallart, Monserrat [traductor].

Series: FundEmi Books ; 1Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : FundEmi, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / M934m.

Calidad total en los servicios y en la administración pública / Andrés Senlle.

by Senlle, Andrés [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.568 / S474c, ...

Telemarketing : el marketing por teléfono / Antonie Lajouanie.

by Lajouanie, Antoine [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.84 / L191t, ...

Marketing an introduction / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary [coautor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M249m.

estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars.

by Schnaars, Steven P [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e.

La lógica de la emoción y del esponsor / Paolo Girone, Beppe Zigoni ; traducción diorki.

by Girone, Paolo [autor.] | Diorki [traductor] | Zigoni, Beppe.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G527l.

Marketing y ventas de productos industriales / Florián Reyes.

by Reyes, Florián [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editoral ESIC, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R456m.

Comportamiento del consumidor y marketing : aplicaciones prácticas para América Latina / Rolando Arellano.

by Arellano, Rolando Antonio, 1952- [autor.] | Montiel Herrera, Rodolfo [editor].

Edition: Edición Rodolfo Montiel Herrera.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Harla, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A678c.

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