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		En el blanco : 10 pasos para un lanzamiento exitoso : los nuevos productos como una nueva estrategia para el crecimiento de las empresas / presentador José Fernando Dueñas. by Dueñas Burgos, José Fernando. Series: Video kit de capacitación \ Mercadeo y ventasMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : P&B producciones, [2002]Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.575 / D852e 2002, ... Place hold Request article Add to cart (remove)
		Building the brand\driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A Aaker. by Davis, Scott M, 1964- [autor.] \| Dunn, Michael (Michael Edward). Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass, 2002Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.83 / D261b 2002. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / A111m 1991. Place hold Request article Add to cart (remove)
		Nation branding : Concepts, Issues, Practice / Keith Dinnie. by Dinnie, Keith [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Butterworth Heinemann, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / D585n 2008. Place hold Request article Add to cart (remove)
		The Truth About Creating Brands People Love / Brian D. Till y Donna Keckler. by Till, Brian D [autor.] \| Donna, Keckler. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : FT Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / T574t 2009. Place hold Request article Add to cart (remove)
		Estrategias para el diseño y lanzamiento de un producto / Eduardo Rodríguez Taborda. by Rodríguez, Taborda Eduardo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, [s.f.]Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.5 / R696e. Place hold Request article Add to cart (remove)
		Administración de productos por categorías : la nueva fórmula de vender productos / Danilo Pineda Palacio. by Pineda Palacio, Danilo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.575 / P649a 2001. Place hold Request article Add to cart (remove)

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