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		Herramientas para segmentar mercados y posicionar productos : Análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura Saigner, Francesc Camp. by Pedret, Ramón [autor.] \| Camp, Francesc \| Sagnier, Laura. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Ediciones Deusto, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Investigación de mercados : un enfoque práctico / Naresh K. Malhotra ; traducción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix. by Malhotra, Naresh K [autor.] \| Benassini Félix, Marcela [revisión] \| Parres Cárdenas, Concepción Verania De [traductor]. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i, ... Place hold Request article Add to cart (remove)
		Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F382i. Place hold Request article Add to cart (remove)
		Investigación de mercados : una manera de conocer preferencias, comportamientos y tendencias / Alain d'Astous, Raúl Sanabria Tirado, Simón Pierre Sigué. by Astous, Alain D' [autor.] \| Sanabria Tirado, Raúl \| Sigué, Simón Pierre. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / A859i, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Investigación de mercados : en un ambiente de información cambiante / Joseph F. Hair, Robert P. Bush y David J. Ortinau ; traducción José Francisco Javier Dávila Martínez y Enrique Palos Báez. by Hair, Joseph F [autor.] \| Bush, Robert P \| Dávila Martínez, Francisco Javier [traductor] \| Ortinau, David J \| Palos Baéz, Enrique [traductor]. Edition: 2a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / H153i, ... Place hold Request article Add to cart (remove)
		Investigación de mercados / William G. Zikmund ; traducción Miguel Angel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix. by Zikmund, William G [autor.] \| Benassini Félix, Marcela \| Parres Cárdenas, Concepción Verania De \| Sánchez Carrión, Miguel Angel [traductor]. Edition: 6a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i. Place hold Request article Add to cart (remove)
		Investigación de mercados : un enfoque aplicado / Naresh K. Malhotra ; traducción: José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales. by Malhotra, Naresh K [autor.]. Edition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Education, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i1 2004, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción María del Pilar Carril Villarreal ; revisión Jean Pierre Víctor Domette Nicolesco. by Hawkins, Del I [autor.] \| Best, Roger J \| Carril Villarreal, María del Pilar [traductora.] \| Coney, Kenneth A \| Domette Nicolesco, Jean Pierre Víctor [revisor.]. Edition: 9a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / H393c, ... Place hold Request article Add to cart (remove)
		Experiencias y casos de comportamiento del consumidor / Coordinadores Salvador Ruiz de Maya y Javier Alonso Rivas. by Alonso Rivas, Javier [autor.] \| Ruiz de Maya, Salvador. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e. Place hold Request article Add to cart (remove)
		Fundamentos y técnicas de investigación comercial / Ildefonso Grande Esteban, Elena Abascal Fernández. by Grande Esteban, Ildefonso [autor.] \| Abascal Fernández, Elena. Edition: 7a. edición / revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Editorial Esic, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / G751f, ... Place hold Request article Add to cart (remove)
		Técnicas cualitativas para investigación de mercados / Rafael Rabadán Anta, Manuel Ato García. by Rabadán Anta, Rafael [autor.]. Series: Economía y empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R112t. Place hold Request article Add to cart (remove)
		El sondeo : una herramienta de márketing / Jacques Antoine. by Antoine, Jacques [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A634s. Place hold Request article Add to cart (remove)
		Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno ; traducción Ma. José Asís. by Underhill, Paco [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U553p, ... Place hold Request article Add to cart (remove)
		Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon and Roy Langmaid ; with illustrations by Christopher Mills. by Gordon, Wendy, 943- [autor.] \| Langmaid, Roy, 946-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / G662q. Place hold Request article Add to cart (remove)
		Investigación de mercados / William G. Zikmund, Barry J. Babin ; traducción Guadalupe Meza Staines, Adolfo Deras Quiñones ; revisión técnica Oscar Balcázar Guzmán. by Zikmund, William G [autor.] \| Babin, Barry J \| Belcázar Guzmán, Oscar [revisión] \| Deras Quiñones, Adolfo [traductor] \| Meza Staines, Guadalupe [traductor]. Edition: 9a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i. Place hold Request article Add to cart (remove)
		Caótica : administración y marketing en tiempos de caos / Philip Kotler y John A. Caslione ; traducción de Affán Buitrago. by Kotler, Philip [autor.] \| Caslione, John A. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2010Other title: [Chaotics. Español].Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874c, ... Place hold Request article Add to cart (remove)
		Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres. by Mendoza Torres, Martha Ruth [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : EAN, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M523g. Place hold Request article Add to cart (remove)
		Posicionamiento : el caso latinoamericano : el test de concepto, una herramienta de la investigación cualitativa para disenar una estrategia de posicionamiento / Gloria Gallo Carbajal ; revisión técnica Alberto Narváez Rozo. by Gallo Carbajal, Gloria [autor.] \| Narváez Rozo, Alberto [revisión] \| Pertuz Molina, Rodrígo [editor]. Edition: Editor Rodrigo Pertuz Molina.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / G137p. Place hold Request article Add to cart (remove)
		Marketing research : an applied orientation / Naresh K. Malhotra. by Malhotra, Naresh K [autor.]. Edition: Sixth Edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall International, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249m, ... Place hold Request article Add to cart (remove)

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