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		Mercadeo : el consumidor la clave del éxito. Introducción / FICITEC ; autor, Jairo Rendón Cano ; asesores Pedro Dueñas, Oscar Durán ; Guión Lucía Lozano. by Rendón Cano, Jairo \| Dueñas, Pedro \| Lozano, Lucía \| Duplat, Carlos [actor.] \| Gómez, Carmenza [actriz]. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Lambda Omega Asociados, [1990]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M552 1990. Place hold Request article Add to cart (remove)
		Mercadotecnia internacional / Profesor Luis Fernando Ruiloba. by Ruiloba, Luis Fernando. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [s.l.] : ITS international, [1990]Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / R934m 1990, ... Place hold Request article Add to cart (remove)
		El sistema de satisfacción del cliente en la calidad total : como definir estándares y procesos en función del cliente / Reinaldo Santos Gianni. by Santos Gianni, Reinaldo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.568 / S237s 1991. Place hold Request article Add to cart (remove)
		Clientes de por vida / Gerardo González Uribe; Cesa, Incolda. by González Uribe, Gerardo \| Colegio de Estudios Superiores de Administración. Cesa \| Incolda. Series: Colección video empresarialMaterial type: Film; Type of visual material: videorecording Language: Spanish Publisher: Bogotá : P&B, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / G643ve 1997. Place hold Request article Add to cart (remove)
		El servicio excelente al cliente : como ventaja competitiva / Lucía González de Taborda, Elizabeth Richoux. by González de Taborda, Lucía \| Richoux, Elizabeth. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, [s.f.]Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.568 / G643s. Place hold Request article Add to cart (remove)
		Revista española de investigación de marketing ESIC / Escuela Superior de Gestión Comercial y Marketing. by Escuela Superior de Gestión Comercial y Marketing []. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Elsevier España, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R394r 2013. Place hold Request article Add to cart (remove)
		Impulse el crecimiento de su negocio con marketing online / Jon Reed ; traducción Javier Alejandro Barrientos y Olivares. by Reed, Jon [autor.] \| Barrientos y Olivares, Javier Alejandro. Edition: 1a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Trillas, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / R333m 2014. Place hold Request article Add to cart (remove)
		Buyology : verdades y mentiras sobre por qué compramos / Martin Lindstrom ; traducción Adriana de Hassan ; prólogo Paco Underhill. by Lindström, Martin, 1970- [autor.] \| Hassan, Adriana de \| Underhill, Paco [prólogo]. Series: Divulgación. Actualidad ; 3268Edition: 1a. edición / 4a. reimpresión.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2015Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b1, ... Place hold Request article Add to cart (remove)
		Neuromarketing / Bernard Roullet, Olivier Droulers ; traducción de José Carmen Pecina Hernández. by Roullet, Bernard [autor.] \| Pecina Hernández, José Carmen. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8342 / R685n 2015, ... Place hold Request article Add to cart (remove)
		Marketing del comportamiento / Alain Sanjaume, Arnaud Caplier ; traducción José Carmen Pecina Hernández. by Sanjaume, Alain [autor.] \| Caplier, Arnaud \| Pecina Hernández, José Carmen. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México Editorial Trillas 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / SA195m 2015. Place hold Request article Add to cart (remove)
		Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traductores Lourdes Amador Araujo, Leticia Esther Pineda Ayala. by Kotler, Philip, 1931- [autor.] \| Armstrong, Gary \| Amador Araujo, Lourdes \| Pineda Ayala, Leticia Esther. Edition: 13ra. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Ciudad de México : Pearson Educación, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874f2 2016, ... Place hold Request article Add to cart (remove)
		Colección Journal of marketing en español / Noel Capón ... [y otros.]. by Capón, Noel [autor.] \| Lutz, Richard J \| Myers, John G. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Grupo Editorial Expansión, 1980Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / J86j 1980 , ... Place hold Request article Add to cart (remove)
		Colección Estrategias de Harvard / Benson P. Shapiro ... [y otros.]. by Shapiro, Benson P [autor.] \| Greenberg, Herbert M \| McConnell, Campbell R. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Bogotá : Editorial Printer Colombiana, 1987Availability: Items available for loan: Biblioteca CESA (13)Call number: 658.3 / C691c 1987, ... Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)
		Mercadotecnia internacional / Profesor Luis Fernando Ruiloba. by Ruiloba, Luis Fernando. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [s.l.] : ITS international, [1990]Availability: Items available for loan: Biblioteca CESA (15)Call number: 658.8 / R934m 1990, ... Place hold Request article Add to cart (remove)

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