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Investigación de mercados : una manera de conocer preferencias, comportamientos y tendencias / Alain d'Astous, Raúl Sanabria Tirado, Simón Pierre Sigué.

by Astous, Alain D' [autor.] | Sanabria Tirado, Raúl | Sigué, Simón Pierre.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / A859i, ... Not available: Biblioteca CESA: Damaged (1).

Investigación de mercados contemporánea / Carl McDaniel, Roger Gates ; traducción María Teresa Aguilar ; revisión técnica Luis Alfonso Pérez.

by Mcdaniel, Carl [autor.] | Aguilar, María Teresa [traductor] | Gates, Roger | Pérez, Luis Alfonso [revisión].

Series: Soluciones empresarialesEdition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M478i, ... Not available: Biblioteca CESA: Damaged (1).

Temas clave en marketing relacional / coordinador Manuel Alfaro Faus.

by Alfaro Faus, Manuel [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385t, ... Not available: Biblioteca CESA: Damaged (1).

Las 22 Leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout.

by Ries, Al [autor.] | Trout, Jack [coautor].

Language: Spanish Publisher: México : McGraw-Hill Interamericaña de México, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559l, ... Not available: Biblioteca CESA: Damaged (1).

Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Manuel Ortiz Staines.

by Stanton William J, 919 - [autor.] | Etzel, Michael J. Coaut. - Walker, Bruce J. Coaut. - Ortiz Staines, Manuel [traductor].

Edition: 14.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / S792f, ... Not available: Biblioteca CESA: Damaged (2).

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [autor.] | Keller, Kevin Lane, 1956-.

Edition: Thirteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Not available: Biblioteca CESA: Damaged (2).

Marketing práctico : una visión estratégica de un plan de mercadeo / Lina María Echeverri Canas.

by Echeverri Cañas, Lina María [autor.] | Colegio de Estudios Superiores de Administración. Cesa.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Mayol, 2008Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / E184m, ... Not available: Biblioteca CESA: Damaged (2).

Claves para innovar en marketing y ventas / Fernando Rivero Duque, Luis Asenjo Pérez, Pedro Martínez Jover.

by Rivero Duque, Fernando [autor.] | Asenjo Pérez, Luis | Martínez Jover, Pedro.

Series: Colección edirectivos. MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer Empresas, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R621c, ... Not available: Biblioteca CESA: Damaged (1).

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary (Gary M.).

Edition: Thirteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Not available: Biblioteca CESA: Damaged (2).

Principles of contemporary marketing / David L. Kurtz.

by Kurtz, David L [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : Thomson South-Western, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K969p, ... Not available: Biblioteca CESA: Damaged (1).

Marketing / Dhruv Grewal, Michael Levy.

by Grewal, Dhruv [autor.] | Levy, Michael [coautor].

Edition: Second editon.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G841m 2010, ... Not available: Biblioteca CESA: Damaged (1).

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

by Kotler, Philip [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874mar, ... Not available: Biblioteca CESA: Damaged (1).

Dirección de Marketing : Gestión estratégica y operativa del mercado / Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello.

by Lambin, Jean-Jacques [autor.] | Gallucci, Carlo [coautor] | Sicurello, Carlos [coautor].

Edition: 2da edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGrawHill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L224d, ... Not available: Biblioteca CESA: Damaged (2).

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary (Gary M.).

Edition: Fourteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Pearson Prentice Hall, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Not available: Biblioteca CESA: Damaged (2).

Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C [autor.] | Hartline, Michael D [coautor].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583m, ... Not available: Biblioteca CESA: Damaged (1).

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