Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Manuel Ortiz Staines.
Material type:
TextLanguage: Spanish Publisher: México : McGraw-Hill, 2007Edition: 14Description: 741 páginas : ilustraciones + 1 CD-ROMContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9789701062019Subject(s): Promoción | Planeación de mercadeo | MercadeoDDC classification: 658.8 /
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
CD-ROM
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Audiovisual | 658.8 / S792f 2007 (Browse shelf(Opens below)) | Ej.1 | Available | 7106000229 | ||
|
CD-ROM
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Audiovisual | 658.8 / S792f 2007 (Browse shelf(Opens below)) | Ej.3 | Available | 7106000238 | ||
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / S792f (Browse shelf(Opens below)) | Ej. 1 | Available | 7101014739 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / S792f (Browse shelf(Opens below)) | Ej. 3 | Available | 7101014825 |
Incluye glosario y CD-ROM con aplicaciones, CD.00151; S792f 2007, CB : 7106000229.
Incluye notas y referencias bibliográficas (p. 689-711)
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