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		El plan de marketing estratégico / Cesáreo Hernández, Ricardo del Olmo y Jesús García. by Hernández Iglesias, Cesáreo [autor.] \| García, Jesús \| Olmo, Ricardo Del. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestion 2000, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H557p. Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin. by Kerin, Roger A [autor.]. Edition: 7a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / K394m2 2003, ... Place hold Request article Add to cart (remove)
		La revolución comercial : el key account, el trade marketing y el category manager / Eduardo Liria. by Liria, Eduardo [autor.] \| Peralba Ruiz, María Victoria [editor]. Series: McGraw\Hill de ManagementEdition: Editora Ma. Victoria Peralba Ruíz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / L768r, ... Place hold Request article Add to cart (remove)
		La prepararación del plan de marketing / David Parmerlee; translator Isabel Murillo. by Parmerlee, David [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P254p. Place hold Request article Add to cart (remove)
		La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la compentencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne ; traductora Adriana de Hassan ; revisión técnica Emercomex. by Chan Kim, W [autor.] \| Hassan, Adriana de [traductor] \| Mauborgne Renee. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K491e, ... Place hold Request article Add to cart (remove)
		Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Bertrán. by Kotler, Philip [autor.] \| García Bertrán, Ana [traductor]. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Edicione Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K847d. Place hold Request article Add to cart (remove)
		El marketing de las naciones : una aproximación estraégica a la creación de la riqueza nacional / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee ; traducción de Juan Carlos Guix Vilaplana. by Kotler, Philip [autor.] \| Guix Villaplana, Juna Carlos [traductor] \| Jatusripitak, Somkid \| Maesincee, Suvit. Series: Paidós. Estado y sociedad 83 ; 60Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Paidós, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.9 / K874m. Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Carl McDaniel ; traducción Adolfo Deras Quinonez, Enrique Palos Báez, Manuel Ortiz Staines ; revisión técnica Adriana Carranza ... [y otros]. by Lamb, Charles W [autor.] \| Deras Quiñones, Adolfo [traductor] \| Hair, Joseph F \| Mcdaniel, Carl \| Ortiz, Manuel [traductor] \| Palos Baéz, Enrique [traductor]. Edition: 6a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m. Place hold Request article Add to cart (remove)
		Máster en marketing / traducción María Luisa Establier. by Establier, María Luisa [traductor]. Series: Financial Times Mastering ; 11931Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M423m, ... Place hold Request article Add to cart (remove)
		Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher H. Lovelock ... [y otros] ; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Angel Apuntes Aguirre. by Apuntes Aguirre, Angel [autor.] \| Anta, Marisa De [editor] \| Lovelock, Christopher H \| Mascaró Sacristán, Pilar [traductor] \| Sánchez Carrión, Miguel Angel [traductor]. Edition: Editora Marisa de Anta.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898a. Place hold Request article Add to cart (remove)
		Gerencia de territorios aplicando marketing uno a uno / Rafael Alberto Paz Parra, Mónica Piedrahita Echeverry. by Paz Parra, Rafael Alberto [autor.] \| Piedrahita Echeverry, Mónica. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Cali : Universidad Libre, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P348g. Place hold Request article Add to cart (remove)
		El plan de marketing en la práctica / José Ma. Sainz de Vicuna Ancín. by Sainz de Vicuna Ancin, José María [autor.]. Series: Libros profesionales de empresaEdition: 14a. edición / revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S158p, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales. by Ferrell, O.C [autor.] \| Carril Villarreal, María del Pilar \| Hartline, Michael D \| Treviño Rosales, Magda Elizabeth. Edition: Quinta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Plan de marketing : diseno, implementación y control. / Ricardo Hoyos Ballesteros. by Hoyos Ballesteros, Ricardo [autor.]. Series: Ciencias administrativas. Mercedeo y ventasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : : Universidad Sergio Arboleda, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H868p. Place hold Request article Add to cart (remove)
		Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan, 1952- [autor.] \| Mauborgne, Renée. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Hachette Books, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K491b 2017. Place hold Request article Add to cart (remove)
		Parte I : actividades del programa deliberaciones y sugerencias / John W. Enell. by Enell, John W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Incolda, 1978Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / E566a 1978. Place hold Request article Add to cart (remove)
		Marketing myopia / Theodore Levitt. by Levitt, Theodore, 1925-2006 [autor.]. Series: : Harvard business review classicsMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L666m 2008. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [autor.] \| Wilson, Hugh. Edition: Eighth edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016. Place hold Request article Add to cart (remove)

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