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Strategic marketing management / Alexander Chernev ; prólogo por Philip Kotler. by Chernev, Alexander [autor.] | Kotler, Philip [prólogo]. Edition: séptima edición.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Washington, D.C. : Cerebellum Press, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / Ch375s 2012, ...
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HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve]. by Harvard Business Review Press | Rust, Roland T [autor.] | Moorman, Christine [autor.] | Bhalla, Gaurav [autor.] | Edelam, David C, 1961- [autor.] | Levitt, Theodore [autor.] | Christensen, Clayton M [autor.] | Cook, Scott, 1952- [autor.] | Hall, Taddy [autor.] | Keller, Kevin Lane, 1956- [autor.] | Silverstein, Michael J, 1955- [autor.] | Sayre, Kate [autor.] | Anderson, James C [autor.] | Narus, James A [autor.] | van Rossum, Wouter [autor.] | Fournier, Susan [autor.] | Lee, Lara [autor.] | Reichheld, Frederick F [autor.] | Kotler, Philip, 1931- [autor.] | Rackham, Neil [autor.] | Krishnaswamy, Suj. Series: HBR's 10 must reads seriesEdition: First. edition.Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing | HBR's ten must reads on strategic marketing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H261h 2013, ...
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Marketing management / Philip Kotler ; Kevin Lane Keller. by Kotler, Philip, 1931- [autor.] | Keller, Kevin Lane. Edition: Fifteenth edition.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Boston Pearson Education 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m 2016, ...
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