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Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.

by Mcdonald, Malcolm H. B [autor] | Baker, Susan, 1946 | Bass, Margarita [autor] | Christopher, Martín [autor] | Knox, Simon [colaborador].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2003Publisher: [s.l.] : [s.e.], 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478m.

Building strong brands / David A Aaker.

by Aaker, David A [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1996Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111s.

Investment valuation / Aswath Damodaran.

by Damodaran, Aswath [autor.].

Series: Wiley FinanceEdition: 2 edition. Language: English Publisher: New York : John Wiley and Sons, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.15 / D163i, ...

Principles of corporate finance / Richard A. Brealey, Stewart C. Myers.

by Brealey, Richard A [autor.] | Myers, Stewart C.

Edition: 7a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Irwin, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.15 / B828p, ...

Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- [autor.] | Ingram, Thomas | Laforge, Raymond W.

Edition: Fourth. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1).

Mergers, acquisitions, and corporate restructuring / Patrick A Gaughan.

by Gaughan, Patrick A [autor.].

Series: Wiley mergers and acquisitions library seriesEdition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / G268m.

Strategic management for nonprofit organizations : theory and cases / Sharon M Oster.

by Oster, Sharon M [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Oxford University Press, 1995Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / O852s.

Valuation : measuring and managing the value of companies / Tom Copeland, Tim Koller, Jack Murrin.

by Copeland, Thomas E, 946- [autor.] | Koller, Tim | Murrin, Jack.

Series: Wiley FinanceEdition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.15 / C782v, ...

Player's manual for use with the business strategy game a global industry simulation / Arthur A. Thompson, Gregory J. Stappenbeck.

by Thompson, Arthur A [autor.] | Stappenbeck, Gregory J.

Edition: 7a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4001 / T473p, ...

Offshore : the dark side of the global economy / William Brittain-Catlin.

by Brittain-Catlin, William [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Picador, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.972921 / B862o.

Strategic database marketing / Arthur Middleton Hughes.

by Middleton Hughes, Arthur [autor.].

Edition: Edición 3.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H893s.

Valuing intangible assets / Robert F. Reilly, Robert P. Schweihs.

by Reilly, Robert F [autor.] | Schweihs, Robert P.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1999Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 657.7 / R362v.

Corporate finance : a valuation approach / Simon Z. Benninga, Oded H Sarig.

by Benninga, Simon [autor.] | Sarig, Oded H.

Series: McGraw\Hill series in financeEdition: International edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.15 / B472c, ...

The frontiers of management : where tomorrow's decisions are being shaped today / Peter F Drucker.

by Drucker, Peter Ferdinand, 1909-2005 [autor].

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Truman Talley Books, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / D794f.

The Standard handbook of business communication / David E. Gootnick and Margaret Mary Gootnick, editors.

by Gootnick, David [autor.] | Gootnick, Margaret Mary.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Collier Macmillan, 1984Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / G659s.

How to get into the top MBA programs / Richard Montauk.

by Montauk, Richard [autor.].

Edition: 4td edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall Press, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00711 / M767h.

First, break all the rules : what the world's greatest managers do differently / Marcus Buckingham and Curt Coffman.

by Buckingham, Marcus [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Simon & Schuster, 1999Other title: What the world's greatest managers do differently.Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / B923f.

Now, discover your strengths / Marcus Buckingham, Donald O Clifton.

by Buckingham, Marcus [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2001Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.314 / B923n.

Meatball sundae : is your marketing out of sync? / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Portfolio, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G595m.

The starfish and the spider : the unstoppable power of leaderless organizations / Ori Brafman and Rod A. Beckstrom.

by Brafman, Ori [autor.] | Beckstrom, Rod A.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Portfolio, 2006Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658 / B812s.

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