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Marketing industrial : conexión entre la estrategia, las relaciones y el aprendizaje / F. Robert Dwyer, John F. Tanner ; revisión técnica de Jorge Luján Sauri ; traducción de Jorge A. Velázquez Arellano, Martha E. Mauri Hernández. by Dwyer, F Robert [autor.] | Luján Sauri, Jorge Humberto [revisión] | Mares Chacón, Jesús [editor] | Mauri Hernández, Martha E [traductor] | Tanner, John F | Velázquez Arellano, Jorge Alberto [traductor]. Edition: 3a. edition / editado por Jesús Mares Chacón.Material type:  Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D993m.
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Strategic database marketing / Arthur Middleton Hughes. by Middleton Hughes, Arthur [autor.]. Edition: Edición 3.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H893s.
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Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez. by Walker, Orville C [autor.] | Boyd Jr., Harper W | Mullins, John | Larréché, Jean-Claude | Palos Baéz, Enrique [traductor ]. Edition: 4a. edición.Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ...
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Casos de éxito en marketing / BusinessWeek ; traducción Roberto Mendoza Carapia. by Businessweek | Mendoza Carapia, Roberto. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2007Other title: Casos de éxito en marketing : cómo los ejecutivos más ingeniosos del mundo alcanzan la cima.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B979c.
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Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valinas. by Fernández Valiñas, Ricardo [autor.]. Edition: Editor Jesús Mares Chacón.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: México : McGraw\Hill Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F363m.
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