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Marketing ROI (retorno sobre la inversión) : el camino a la rentabilidad corporativa, de los clientes y de las compañías / James D. Lenskold ; traducción Iván Martínez Rojas.

by Lenskold, James D [autor.] | Martínez Rojas, Iván [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.1527 / L573m, ...

El marketing de las naciones : una aproximación estraégica a la creación de la riqueza nacional / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee ; traducción de Juan Carlos Guix Vilaplana.

by Kotler, Philip [autor.] | Guix Villaplana, Juna Carlos [traductor] | Jatusripitak, Somkid | Maesincee, Suvit.

Series: Paidós. Estado y sociedad 83 ; 60Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Paidós, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.9 / K874m.

Marketing internacional / Jain Subhash C. ; editor Pedro de la Garza Rosales ; traducción Manuel Ortiz Staines.

by Jain, Subhash C, 1942- [autor.] | Garza Rosales, Pedro de La [editor] | Ortiz Staines, Manuel [traductor].

Series: Económico administrativosEdition: 6a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.848 / J254m.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Carl McDaniel ; traducción Adolfo Deras Quinonez, Enrique Palos Báez, Manuel Ortiz Staines ; revisión técnica Adriana Carranza ... [y otros].

by Lamb, Charles W [autor.] | Deras Quiñones, Adolfo [traductor] | Hair, Joseph F | Mcdaniel, Carl | Ortiz, Manuel [traductor] | Palos Baéz, Enrique [traductor].

Edition: 6a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m.

Máster en marketing / traducción María Luisa Establier.

by Establier, María Luisa [traductor].

Series: Financial Times Mastering ; 11931Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M423m, ...

Casos de dirección de marketing / coordinadoras Encarnación González Vázquez, Elisa Alén González ; autores de los casos Julio Cervino Fernández ... [y otros].

by Cerviño Fernández, Julio [autor.] | González Vázquez, Encarnación [coordinador] | González, Elisa Alén [coordinador] | Posada, Juan Luis [editor].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Prentice Hall, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / C341c, ...

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline, George H. Lucas ; traducción José Luis Núñez Herrejón.

by Ferrell, O.C [autor.] | Hartline, Michael D [coautor] | Lucas, George H [coautor] | Núñez Herrejón, José Luis [traductor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F383e.

El plan de márketing : guía de referencia / Marian Burk Wood.

by Burk Wood, Marian [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B959p.

Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher H. Lovelock ... [y otros] ; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Angel Apuntes Aguirre.

by Apuntes Aguirre, Angel [autor.] | Anta, Marisa De [editor] | Lovelock, Christopher H | Mascaró Sacristán, Pilar [traductor] | Sánchez Carrión, Miguel Angel [traductor].

Edition: Editora Marisa de Anta.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898a.

Basic marketing : a global managerial approach / William D. Perreault, Jr. and Edmund Jerome McCarthy.

by Perreault, William D [autor.] | Mccarthy, Edmund Jerome, 1928-.

Edition: 15a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : McGraw\Hill/Irwin, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P455b, ...

Marketing management / Russell S. Winer.

by Winer, Russell S [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / W767m, ... Not available: Biblioteca CESA: Damaged (2).

Nuevos fundamentos de mercadotecnia : hacia el liderazgo del mercado / Lourdes Munch Galindo, Paloma Sandoval.

by Münch Galindo, Lourdes [autor.] | Sandoval, Paloma.

Series: Biblioteca de administraciónMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Trillas, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963m, ...

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres.

by Ferrell, O.C, 1943- [autor.].

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1).

International marketing / Rakesh Mohan Joshi.

by Joshi, Rakesh Mohan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Oxford (England) : Oxford University Press, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / J837i, ...

El relanzamiento de Microsoft : cómo reinventaron su empresa Bill Gates y Steve Ballmer / Robert Slater ; traducción Rafael Aparicio Aldazábal.

by Slater, Robert [autor.] | Aparicio Aldazábal, Rafael [traductor] | Ballmer, Steve.

Series: Grandes Casos EmpresarialesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00722 / S631r.

Marketing social corporativo : la acción social de la empresa / Francisco Javier Barranco Saiz.

by Barranco Saiz, Francisco Javier [autor.].

Series: Marketing sectorialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / B268m.

El estilo McDonald's : métodos para conectar con el consumidor / D. L. Noren ... [y otros] ; traduccion Eurolink.

by Noren, D. L [autor.] | Eurolink Traductors [traductor].

Series: Grandes Casos EmpresarialesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00722 / N834e.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A [autor.] | Peterson, Robert A. (Robert Allen), 1944-.

Edition: Undécima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / K394s, ...

Marketing para adolescentes / Teresa Pintado Blanco.

by Pintado Blanco, Teresa [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide ; ESIC Ediorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P659m.

El estilo Coca\Cola : estrategías para competir en un mercado global / Mark Pendergrast ... [y otros] ; traduccion Eurolink.

by Pendergrast, Mark [autor.] | Eurolink Traductors [traductor].

Series: Grandes Casos EmpresarialesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00722 / P397c.

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