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Handbook of consumer psychology / Editores Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.

by Haugtvedt, Curtis P [editor .] | Herr, Paul M [editor .] | Kardes, Frank R [editor .].

Series: Marketing and consumer psychology seriesMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Nueva York : Psychology Press, Taylor & Francis Group, 2008Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H236h 2008.

The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank.

by Cooper, Brant [autor.] | Vlaskovits, Patrick | Blank, Steven G.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: Menlo Park, California : B. Cooper and P. Vlaskovitz, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.402 / C776e 2010.

Shopper marketing : a how-to business story / Paul Barnett.

by Barnett, Paul [autor.].

Series: Consumer behavior collectionMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / B261 2016.

Doing anthropology in consumer research / Patricia L. Sunderland, Rita M. Denny.

by Sunderland, Patricia L [autor.] | Denny, Rita M.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Routledge. Taylor & Francis Group, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S958d 2007.

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