Developing business strategies / David A Aaker.
Material type:
TextLanguage: English Publisher: New York : J. Wiley, 2001Edition: Sixth editionDescription: xiv, 338 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0471064114; 0471064114Subject(s): Planeación de mercadeo | Mercadeo -- Administración | Mercadeo -- Management | Planificación estratégicaDDC classification: 658.4012 Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.4012 / A111d (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101004528 |
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| 658.401 / L777a 1979 Análisis de las organizaciones / | 658.401 / SA129s 2017 The Sage handbook of process organization studies / | 658.401 / V217o 2015 Operations strategy : principles and practice / | 658.4012 / A111d Developing business strategies / | 658.4012 / A138k Kaisha : la corporación japonesa / | 658.4012 / A141a La administración con estrategias duales : el dominio del presente y la anticipación al futuro / | 658.4012 / A167m Megatendencias de la mujer / |
Includes bibliographical references and index.
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