Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip, 1931- [autor.]Contributor(s): Armstrong, Gary (Gary M.)Material type: TextTextLanguage: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Edition: Twelfth editionDescription: xxxii, 599, 99 páginas sin numerar : ilustraciones ; 29 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0132390027; 9780132390026; 9780132390026Subject(s): Planeación de mercadeo | Mercadeo | Segmentación del mercado | Vendedores y arte de vender -- Dirección y administración | Administración de mercadeoDDC classification: 658.8 Online resources: Table of contents only
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Item type Current library Collection Call number Vol info Copy number Status Date due Barcode Item holds
Libros Libros Biblioteca CESA

Diagonal 34 A No. 5 A - 23 

Casa Incolda

PBX: 339 53 00

serviciosbiblioteca@cesa.edu.co

Piso 1
General 658.8 / K874p (Browse shelf(Opens below)) Ej. 1 1 Available 7101001776
Libros Libros Biblioteca CESA

Diagonal 34 A No. 5 A - 23 

Casa Incolda

PBX: 339 53 00

serviciosbiblioteca@cesa.edu.co

Piso 1
General 658.8 / K874p (Browse shelf(Opens below)) Ej. 2 2 Available 7101008358
Total holds: 0

Includes bibliographical references (p. R\1 \ R\30) and indexes.

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