Marketing internacional / Frank Bradley, Haydeé Calderón ; traducción Clara E Rivera.
Material type:
TextLanguage: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2006Edition: 5a. edition / editor Juan Luis PosadasDescription: xxx, 466 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 8420546194Subject(s): Mercadeo | Comercio internacional | Comercio exterior | Mercado de exportación | Mercadeo internacionalDDC classification: 658.8
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Biblioteca CESA
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General | 658.8 / B811m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101014724 |
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| 658.8 / B734m Marketing estratégico para los 80 / | 658.8 / B783m Marketing / | 658.8 / B799m Marketing research : how to analyze products, markets, and methods of distribution / | 658.8 / B811m Marketing internacional / | 658.8 / B814m Marketing total / | 658.8 / B814m Marketing total / | 658.8 / B835a Administración a la velocidad de internet : sobreviva, prospere y dirija su companía en la nueva economía / |
Incluye bibliografías e índice.
Título original International marketing strategy.
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