Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Edition: Undécima ediciónDescription: x, 722 páginas : ilustraciones ; 29 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131871528; 0131871528Subject(s): Casos en mercadeo | Planeación de mercadeo | Mercadeo -- Estudio de casos | Mercadeo -- Toma de decisiones | Administración de mercadeo | Mercadeo -- Decision making -- Case studies | Mercadeo -- Management -- Case studiesDDC classification: 658.802
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.802 / K394s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101014512 | ||
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Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.802 / K394s (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101016063 |
Total holds: 0
Browsing Biblioteca CESA shelves, Shelving location: Piso 1, Collection: General Close shelf browser (Hides shelf browser)
| 658.802 / J24m Marketing strategy and uncertainty / | 658.802 / J254m Marketing planning and strategy / | 658.802 / J62p 2020 Principles and practice of marketing / | 658.802 / K394s Strategic marketing problems : cases and comments / | 658.802 / K394s Strategic marketing problems : cases and comments / | 658.802 / K39s Strategic marketing problems : cases and comments / | 658.802 / K874m 2008 Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / |
Includes bibliographical references and indexes.
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