Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Aaker, David A [autor.]Contributor(s): Day, George S [coautor] | Kumar, V [coautor]Material type: TextTextLanguage: English Publisher: New York : John Wiley, 2006Edition: 9 editionDescription: 774 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0470050764Subject(s): Diseños de investigación de mercados | Encuestas e investigación | Mercadeo | Investigación de mercadeo | EME_Ciclo I | EME_Ciclo I_Investigación de mercadosDDC classification: 658.83
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