Merchandising teoría, práctica y estrategia / Ricardo Palomares Borja.

By: Palomares Borja, Ricardo [autor.]Material type: TextTextLanguage: Spanish Publisher: Barcelona : Gestión 2000, 2000Description: 542 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 8496426122Subject(s): Mercadeo al por menor | Promoción de ventas | Comercio minoristaDDC classification: 658.87
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