Building brands directly : creating business value from customer relationships / Stewart Pearson.
Material type: TextLanguage: English Publisher: London : Macmillan business, 1996Description: 431 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0333639073Subject(s): Marcas de productos -- Mercadeo | Relaciones con los clientes | Mercadeo directoDDC classification: 659.11Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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General | 659.11 / P361b (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101009769 |
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659.11 / O349p A publicidade segundo Ogilvy / | 659.11 / O771d La dirección publicitaria / | 659.11 / O874m Manual de consulta sobre publicidad y comunicaciones / | 659.11 / P361b Building brands directly : creating business value from customer relationships / | 659.11 / P472w Writing for the media / | 659.11 / Q387c Cases in advertising and promotion management / | 659.11 / R253f Eficacia probada : frases que movieron las cajas registradoras del Siglo XX / |
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