Marketing internacional / Philip R. Cateora, John L. Graham ; traducción de Cecilia Ascencio Lara, María Isabel Pérez de Lara Choy, Susana Pontón Becerril ; revisión Catherine Leroy\Beltran, Boris Diner.
Material type:
TextLanguage: español Original language: inglés Publisher: México : McGraw-Hill, 2001Edition: 10a ediciónDescription: xxiii, 810 páginas : ilustraciones, mapas ; 27 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9701029070Subject(s): Mercadeo internacional | Mercado de exportación | Planeación de mercadeo | Estrategias de mercadeoDDC classification: 658.8
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| 658.8 / C335l 2011 Logística integral : Lean Supply y Chain Management / | 658.8 / C338c Cases in marketing management / | 658.8 / C338c Cases in marketing management / | 658.8 / C359m 2001 Marketing internacional / | 658.8 / C359m 2010 Marketing internacional / | 658.8 / C359m 2010 Marketing internacional / | 658.8 / C359m 2014 Marketing internacional / |
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Título original International Marketing.
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