Marketing strategy and uncertainty / Sharan Jagpal.
Material type: TextLanguage: English Publisher: New York : Oxford University Press, 1999Description: xvii, 334 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0195125738Subject(s): Planeación de mercadeo | Mercadeo | Mercadeo -- Toma de decisiones | Planificación estratégica | Administración de mercadeoDDC classification: 658.802Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|---|
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.802 / J24m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101000305 |
Total holds: 0
Browsing Biblioteca CESA shelves, Shelving location: Piso 1, Collection: General Close shelf browser (Hides shelf browser)
658.802 / H663c Cases in marketing management : issues for the 1990s / | 658.802 / H893s Strategic database marketing / | 658.802 / J124s Strategic database marketing / | 658.802 / J24m Marketing strategy and uncertainty / | 658.802 / J254m Marketing planning and strategy / | 658.802 / J62p 2020 Principles and practice of marketing / | 658.802 / K394s Strategic marketing problems : cases and comments / |
Incluye bibliografía e índice.
There are no comments on this title.