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Marketing strategy : relationships, offerings, timing & resource allocation /

Sudharshan, Devanathan

Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan. - xvii, 446 páginas : ilustraciones ; 25 cm.

Includes bibliographical references and index.

ISBN: 0024182648

Subjects--Topical Terms:
Mercadeo--Management.
Planificación estratégica.
Competencia económica.

Dewey Class. No.: 658.8 / S943m

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