Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextLanguage: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Description: xxxv, 857 páginas : ilustraciones ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0135553504; 0135553504Subject(s): Mercadeo | Análisis de mercadeo | Investigación de mercadeoDDC classification: 658.83
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General | 658.83 / M249m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101008198 |
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| 658.83 / M249i2 2008 Investigacion de mercados / | 658.83 / M249i2 2008 Investigacion de mercados / | 658.83 / M249i3 2016 Investigación de mercados : conceptos esenciales / | 658.83 / M249m Marketing research : an applied orientation / | 658.83 / M249m Marketing research : an applied orientation / | 658.83 / M249m Marketing research : an applied orientation / | 658.83 / M249m Marketing research : an applied orientation / |
Includes bibliographical references (p. 826\832) and indexes.
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