Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K [autor.]Material type: TextTextLanguage: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Description: xxxv, 857 páginas : ilustraciones ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0135553504; 0135553504Subject(s): Mercadeo | Análisis de mercadeo | Investigación de mercadeoDDC classification: 658.83
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Includes bibliographical references (p. 826\832) and indexes.

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