Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
Material type:
TextLanguage: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Edition: Second editionDescription: 1 volúmenes (various paginaciones) : ilustraciones ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0130162051Subject(s): Planificación de los medios de publicidad | Planeación de mercadeo | Publicidad | Comunicación en mercadeo | Segmentación del mercado | Publicidad comercial artísticaDDC classification: 659.11
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 659.11 / W453a (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101007985 |
Total holds: 0
Browsing Biblioteca CESA shelves, Shelving location: Piso 1, Collection: General Close shelf browser (Hides shelf browser)
| 659.11 / T813p Publicidad : comunicación integral en marketing / | 659.11 / T859n El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / | 659.11 / T859n The new positioning : the latest on the worlds \1 business strategy / | 659.11 / W453a Advertising : principles and practice / | 659.11 / W453a Advertising : principles and practice / | 659.11 / W453a Advertising : principles & practice / | 659.11 / W453a1 1998 Advertising : principles & practice / |
Includes bibliographical references and index.
There are no comments on this title.