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Branding pays : the five-step system to reinvent your personal brand / Karen Kang.

By: Kang, Karen [autor.]Material type: TextTextLanguage: English Publisher: Orlando : BrandingPays Media, 2020Copyright date: ©2013Edition: Primera ediciónDescription: 207 páginas : ilustraciones, gráficas ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780988437524Other title: Branding pays : 5-step system to reinvent your personal brandSubject(s): Branding (marketing) | Marcas propias | Estrategias de mercadeo | Marcas de productos | Posicionamiento de marcas | Mercadeo en internetDDC classification: 659.285
Contents:
Chapter 1. Take charge of your personal brand ; Chapter 2. Step 1: Positioning ; Chapter 3. Step 2: Messaging ; Chapter 4. Step 3: Brand strategy ; Chapter 5. Step 4: Ecosystem ; Chapter 6. Step 5: Action plan ; Chapter 7. 360-Degree branding: vision, symbols, words and deeds ; Chapter 8. Portable branding and social Media: getting started .
Abstract: Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you dont have the package that will take you to the next level of your career, you need to reinvent your personal brand. editor.
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Incluye índice (195-197)

Chapter 1. Take charge of your personal brand ; Chapter 2. Step 1: Positioning ; Chapter 3. Step 2: Messaging ; Chapter 4. Step 3: Brand strategy ; Chapter 5. Step 4: Ecosystem ; Chapter 6. Step 5: Action plan ; Chapter 7. 360-Degree branding: vision, symbols, words and deeds ; Chapter 8. Portable branding and social Media: getting started .

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you dont have the package that will take you to the next level of your career, you need to reinvent your personal brand. editor.

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