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Creative strategy in direct marketing / Susan K. Jones.
Material type:
TextLanguage: English Publisher: Lincolnwood, Ill., USA : NTC Business Books, 1990Description: xii, 436 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0844231797Subject(s): Mercadeo directo | Estrategias de ventas | Venta directaDDC classification: 658.84
Contents:
1. Laying the groundwork ; 2. The art and science of creative direct mail ; 3. Creative direct marketing: beyond direct mail ; Direct marketing production.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.84 / J76c 1990 (Browse shelf(Opens below)) | Ej. 1 | Available | 7101027187 |
Total holds: 0
Incluye referencias bibliográficas e índice.
1. Laying the groundwork ; 2. The art and science of creative direct mail ; 3. Creative direct marketing: beyond direct mail ; Direct marketing production.
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