The Oxford handbook of corporate reputation / Editores Michael L. Barnett, Timothy G. Pollock.

Incluye índice.

1. Charting the Landscape of Corporate Reputation ; 2. Show Me The Money: A Multi-Dimensional Perspective on Reputation as an Intangible Asset ; 3. Keeping Score: The Challenges of Measuring Corporate Reputation ; 4. What Does it Mean to be Green: The Emergence of New Criteria for Assessing Corporate Reputation? ; 5. The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences ; 6. A Survey of the Economic Theory of Reputation: its Logic and Limits ; 7. Meeting Expectations: a Role-Theoretic Perspective on Reputation ; 8. It Ain't What You Do, it's Who You Do it with: Distinguishing Reputation and Status ; 9. An Identity-Based View of Reputation, Image, and Legitimacy: Clarifications and Distinctions Among Related Constructs ; 10. On Being Bad: Why Stigma is Not the Same as a Bad Reputation ; 11. Untangling Executive Reputation and Corporate Reputation: Who Made Who? ; 12. Waving the Flag: the Influence of Country of Origin on Corporate Reputation ; 13. Corporate Reputation and Regulation in Historical Perspective ; 14. Industry Self-Regulation as a Solution to the Reputation Commons Problem: the Case of the New York Clearing House Association ; 15. How Regulatory Institutions Influence Corporate Reputations: a Cross-Country Comparative Approach ; 16. How Reputation Regulates Regulators: Illustrations from the Regulation of Retail Finance ; 17. A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market ; 18. Does Reputation Work to Discipline Corporate Misconduct? ; 19. From the Ground Up: Building Young Firms Reputations ; 20. Strategic Disclosure: Strategy as a Form of Reputation Management ; 21. Managing Corporate Reputation through Corporate Branding ; 2. After the Collapse: a Behavioral Theory of Reputation Repair ; 23. A Framework for Reputation Management Over the Course of Evolving Controversies .

¿Qué significa tener una reputación "buena" o "mala"? ¿Cómo crea o destruye el valor, o configura las posibilidades de perseguir oportunidades particulares? ¿De dónde vienen las reputaciones? ¿Cómo los medimos? ¿Cómo los construimos y gestionamos? En los últimos veinte años, las respuestas a estas preguntas se han vuelto cada vez más importantes, y cada vez más problemáticas, para los académicos y profesionales que buscan comprender la creación, la gestión y el papel de la reputación en la vida corporativa. Este Manual pretende aportar claridad de definición a estos temas, dando cuenta de la investigación y la teoría existentes y ofreciendo orientación acerca de dónde podría ser más rentable obtener una beca sobre reputación corporativa.