Your search returned 58 results.

Sort
Results
Image wars : protecting your company when there's no place to hide / Stan Sauerhaft, Chris Atkins.

by Sauerhaft, Stan [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S255i.

Como gerenciar la comunicación corporativa : pautas para la acción / Marie Jennings, David Churchill ; traducción Eduardo Calado Noguera ; revisión técnico Humberto Serna Gómez.

by Jennings, Marie [autor.] | Calado Noguera, Eduardo [traductor] | Churchill, David | Serna Gómez, Humberto [revisión].

Series: Serie EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / J544c.

Imágen corporativa : cómo crearla y proyectarla / Thomas F. Garbett ; traducción Teresa Nino Torres ; asesoría y revisión técnica Humberto Serna Gómez.

by Garbett, Thomas F [autor.] | Niño Torres, Teresa [traductor] | Serna Gómez, Humberto.

Series: Serie EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G213i.

Comunicación estratégica : management y fundamentos de la imagen corporativa / Daniel Scheinsohn.

by Scheinsohn, Daniel A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / S318c.

Comunicación : estrategias, técnicas y tácticas en el mercado / Jorge Javier Bonnin.

by Bonnin, Jorge Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B718c.

Marketing y calidad total : imagen de calidad y comunicación / Miguel Mazarrasa.

by Mazarrasa, Miguel, 1942- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Gestión 2000, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M475m.

la marca : motor de la competitividad de las empresas y del crecimiento de la economía / Jean\Noel Kapferer, Jean\Claude Thoening ; prólogo Asociación Promarca ; traducción Ramón Taix Rodríguez Monino.

by Kapferer, Jean-Noël [autor.] | Rodríguez Moñino, Ramón Taix [traductor] | Thoenig, Jean-Claude.

Series: Serie McGraw Hill de managementMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K171m.

Logotipos.

by Rockport Publishers.

Edition: 4a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Gustavo Gili, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L832l.

Merchandising : cómo mejorar la imagen de un establecimiento comercial / Miguel Ángel Bort Muñoz.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / B739m.

Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García.

by Martín-Barbero, Jesús [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M379a.

Marcas internacionales : cómo crearlas y gestionarlas / Julio Cerviäno.

by Cerviäno, Julio [autor.].

Series: Economía y Gestión InternacionalMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / C419m.

Experiential marketing / Bernd H. Schmitt ; traducción Carmen Torrente Martínez.

by Schmitt, Bernd [autor.] | Torrente Martínez, Carmen.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S355e. Not available: Biblioteca CESA: Lost (1).

Más allá de la imagen : influyendo en las percepciones a través del márketing / John Grant ; traducción Esther Gil.

by Grant, John P [autor.] | Gil, Esther.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / G761m.

Totto : caso académico / Lina María Echeverri, Eduardo Rosker.

by Echeverri, Lina María [autor.] | Rosker, Eduardo.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración. CESA, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.827 / E184t, ...

Marca país : España, una marca líquida / José Miguel Sánchez Guitián.

by Sánchez Guitián, José Miguel [autor.].

Series: Libros profesionales de empresaEdition: 2da edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S211m.

Marca de liderazgo / Dave Ulrich y Norm Smallwood ; prólogo de José Ramón Pin ; traductora María López Medel.

by Ulrich, Dave [autor.] | López Medel, María [traductor] | Pin Arboledas, José Ramón [prólogo] | Smallwood, W. Norman.

Series: Acción empresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Gran Aldea Editores, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4092 / U45m.

Caso académico : Colombia es pasión caso A / Eduardo Julio Rosker, Marta Lucía Restrepo Torres, Lina María Echeverri Canas.

by Rosker, Eduardo Julio [autor.] | Restrepo Torres, Marta Lucia [autor.] | Echeverri Cañas, Lina María [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Universidad del Rosario, Universidad Colegio Mayor de Nuestra Senora del Rosario, Facultad de Administración, 2008Copyright date: ©2008Other title: Colombia es pasión.Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.827 / R822c, ...

The global corporate brand book / Michael Morley.

by Morley, Michael [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M864g.

La culturización de las marcas propias / Ernesto Duque.

by Duque Gómez, Ernesto [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Universidad Sergio Arboleda, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / D946c.

La marca : creación, diseño y gestión / Joan Costa.

by Costa, Joan [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Trillas, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / C837m.

Pages
Hola