Local cover image
Local cover image

HBR's 10 must reads on innovation / Roger L. Martin [y otros quince].

By: Harvard Business Review PressContributor(s): Martin, Roger L [autor.] | Govindarajan, Vijay [autor.] | Trimble, Chris [autor.] | Immelt, Jeffrey R, 1956- [autor.] | Bettencourt, Lance A [autor.] | Ulwick, Anthony W, 1957- [autor.] | Day, George S [autor.] | Thomke, Stefan [autor.] | Reinertsen, Donald [autor.] | Moss Kanter, Rosabeth [autor.] | McGrath, Rita Gunther [autor.] | MacMillan, Ian C, 1941- [autor.] | Drucker, Peter Ferdinand, 1909-2005 [autor] | Christensen, Clayton M [autor.] | Kaufman, Stephen P [autor.] | Shih, Willy [autor.]Material type: TextTextLanguage: English Series: HBR's 10 must readsPublisher: Boston, Massachusetts : Harvard Business Review Press, 2013Edition: First. editionDescription: volumes, 179 páginas : ilustraciones ; 21 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781422189856Other title: HBR's ten must reads on innovation | Harvard business review's 10 must reads on innovationSubject(s): Creatividad e innovación | Difusión de innovaciones | Innovaciones tecnológicas -- Administración | Pensamiento creativo | Productos nuevosDDC classification: 658.401 Online resources: Recurso digital
Contents:
The innovation catalysts ; Stop the innovation wars ; How GE is disrupting itself ; The customer-centered innovation map ; Is it real? can we win? is it worth doing? ; Six myths of product development ; Innovation: the classic traps ; Discovery-driven planning ; The discipline of innovation ; Innovation killers.
Abstract: To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: decide which ideas are worth pursuing, innovate through the front lines-not just from the top, adapt innovations from the developing world to wealthier markets, tweak new ventures along the way using discovery-driven planning, tailor your efforts to meet customers' most pressing needs, avoid classic pitfalls such as stifling innovation with rigid processes. Contraportada.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Libros Libros Biblioteca CESA

Diagonal 34 A No. 5 A - 23 

Casa Incolda

PBX: 339 53 00

serviciosbiblioteca@cesa.edu.co

Piso 1
General 658.401 / H339i 2013 (Browse shelf(Opens below)) Ej.1 Available 7101025039
Total holds: 0

Disponible en Ebsco Ebooks.

Incluye índice (173-179)

The innovation catalysts ; Stop the innovation wars ; How GE is disrupting itself ; The customer-centered innovation map ; Is it real? can we win? is it worth doing? ; Six myths of product development ; Innovation: the classic traps ; Discovery-driven planning ; The discipline of innovation ; Innovation killers.

To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: decide which ideas are worth pursuing, innovate through the front lines-not just from the top, adapt innovations from the developing world to wealthier markets, tweak new ventures along the way using discovery-driven planning, tailor your efforts to meet customers' most pressing needs, avoid classic pitfalls such as stifling innovation with rigid processes. Contraportada.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image
Hola