Building the brand\driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A Aaker.
Material type: TextLanguage: English Series: Jossey\Bass business & management seriesPublisher: San Francisco, CA : Jossey\Bass, 2002Edition: First editionDescription: xv, 299 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0787962554Subject(s): Gestión de productos | Marca de productos -- Administración | Marca de productos -- Mercadeo | Marca de productos -- Planeación | Marca de productos -- Valoración | Administración de productosDDC classification: 658.83 Online resources: Contributor biographical information | Publisher description | Table of contentsItem type | Current library | Collection | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|---|---|
Recurso electrónico |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Recursos de información electrónicos y digitales | EBR658.83 / D261b 2002 (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | Disponible Kindle No 003, 166, 167, 171, 172 | 0019 |
Total holds: 0
Browsing Biblioteca CESA shelves, Shelving location: Piso 1, Collection: Recursos de información electrónicos y digitales Close shelf browser (Hides shelf browser)
EBR658.827 / T977k 2005 Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management / | EBR658.83 A111b Brand Leadership : Building Assets In an Information Economy / | EBR658.83 / B967m1 2014 Marketing research / | EBR658.83 / D261b 2002 Building the brand\driven business : operationalize your brand to drive profitable growth / | EBR658.834 / E177c 2013 Consumer behaviour : applications in marketing / | EBR658.834 / N669c 2006 Consumer-centric category management : how to increase profits by managing categories based on consumer needs / | EBR658.834 / SM642i 2015 Introduction to sport marketing / |
There are no comments on this title.