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Building the brand\driven business : operationalize your brand to drive profitable growth /

Davis, Scott M., 1964-

Building the brand\driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A Aaker. - First edition. - xv, 299 páginas : ilustraciones ; 24 cm. - Jossey\Bass business & management series .

ISBN: 0787962554

Subjects--Topical Terms:
Gestión de productos
Marca de productos--Administración
Marca de productos--Mercadeo
Marca de productos--Planeación
Marca de productos--Valoración
Administración de productos.

Dewey Class. No.: 658.83 / D261b

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