Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : Free Press, 2004Description: 348 páginas : ilustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 18004566798Subject(s): Marca de productos -- Administración | Marca de productos -- Mercadeo | Marca de productos -- Planeación | Marca de productos -- ValoraciónDDC classification: 659.11
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|---|
Recurso electrónico
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Recursos de información electrónicos y digitales | EBR659.11 / A111b 2004 (Browse shelf(Opens below)) | Ej. 1 | Ej. 1 | Available | Disponible Kindle No 003, 0048, 166, 167, 171, 172 | 0018 |
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