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Marketing : an introduction /

Masterson, Rosalind

Marketing : an introduction / Rosalind Masterson, David Pickton. - Third edition. - xix, 582 páginas : ilustraciones ; 28 cm.

Parte 1. This is marketing ; Parte 2. Making sense of markets ; Parte 3. The marketing mix ; Parte 4. Managing marketing.

ISBN: 9781849205702 9781849205719

Subjects--Topical Terms:
Administración de mercadeo
Comunicación de mercadeo
Planeación de mercadeo.
Mercadeo.
Canales de comercialización.

Dewey Class. No.: 658.8 / M423m 2010

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