Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Czinkota, Michael R [autor.]Contributor(s): Ronkainen, Ilkka AMaterial type: TextTextLanguage: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2010Edition: Ninth ediciónDescription: 693 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1439041377; 9781439041376Subject(s): Mercadeo | Comercio exterior | Mercado de exportación | Mercadeo internacionalDDC classification: 658.8
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General 658.8 / C999i (Browse shelf(Opens below)) Ej. 1 1 Available 7101019799
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Incluye índice (p.I1-I24); Incluye glosario (p.683-693)

Incluye bibliografia (p.661-682)

Sala Mercadeo.

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