Las actitudes y el efecto de atracción / Gabriel Pérez Cifuentes.
Material type: TextLanguage: Spanish Series: Serie Tesis DoctoralesPublisher: Bogotá : Uniandes, 2008Description: 114 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9789586953115Subject(s): Elección de marca -- Investigaciones -- Colombia | Marcas -- Investigaciones -- Colombia | Mercadeo -- Investigaciones -- Colombia | Preferencias de los consumidores -- Investigaciones -- Colombia | Productos nuevos -- Investigaciones -- ColombiaDDC classification: 658.834Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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658.834 / N669c 2006 Consumer-centric category management : how to increase profits by managing categories based on consumer needs / | 658.834 / N964 2015 El nuevo consumidor digital : El Cubo NORISO / | 658.834 / P173w 2021 What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics / | 658.834 / P438a Las actitudes y el efecto de atracción / | 658.834 / P478c Consumer behavior and marketing strategy : J. Paul Peter, Jerry C Olson. | 658.834 / P478c Consumer behavior and marketing strategy / | 658.834 / P478c Consumer behavior and marketing strategy / |
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